How to Start a Wholesale Fashion Business

When looking for a new business opportunity, you should seriously consider the fashion industry. The world of fashion is constantly evolving which means you will have a lot of chances to make great profit. Buying and selling wholesale fashion requires only a minimal process to do. Following the steps will prepare you for this new venture.

1. Decide on which items you would like to concentrate. Wholesale distributors specializes in providing a specific product. Whether you would like to build your business around shoes, clothing, or accessories you should have that vision to concentrate on that fashion item on which you will focus most of your attention.

2. Finding suppliers. Once you have determined what items you would like to sell, you need to find your suppliers. You can rely on wholesale distributors to provide you with a wide range of goods to choose from. Wholesale fashion is all about having everything in volume. The supplier should have enough stock to meet your demands. A good supplier is one who can provide you with options from the choices of products down to even the little details such as shipping, freebies, and even the return options.

3. Displaying your items. Provided that you already have your goods, the next thing to consider is how you will sell them. With wholesale fashion, you need to consider having a big space to either display or storing all of your items. If you opt to have an online store, make sure to present them nicely by taking photos which would display the details of each piece. You have to find the time to constantly check for customer inquiries and not make them wait too long for a response.

4. The rest of the process involves the business side of things. You have to start pricing each item, plan on your marketing efforts, and make structured terms of sale. The paper works involved in any business always take its toll especially on a newbie like you. You will surely find it challenging to balance your time between tending on your items and in minding paper works. On top of all that, you will also have to pay attention to your customers’ needs.

A retailing career demands being committed to give only the best for your customers which is why you need to make good with creating your plans and working on your steps to making it possible. You have to dedicate yourself in making your efforts to flourish in the retail industry. A good start will guarantee a success in the business so you need to follow the steps religiously and always aim for excellence in anything that you do. It may seem that you have to do only a few steps but in reality, each step requires patience and determination to make it work. From your decision on what to sell, determining your wholesale distributors, and in the actual selling of your products you need to ensure doing them right to minimize problems along the way.

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When I Couldn’t Find Tall Trousers To Fit Me, I Set Up My Own Fashion Business

There’s been one question that’s lived with me for years. Why aren’t there more trousers for tall, slim men available? Finding trousers I’ve both liked and actually fit me has been a struggle since my teens.

The answer, of course is that tall men are a small market – and tall and thin is even smaller than the well-known association between ‘big’ and ‘tall’. Mainstream high street retailers just aren’t interested in us. Their overheads are high, and they believe there just isn’t enough volume in the market for them.

Where you do find clothes that fit in retail outlets, how many times have you been faced with substantially higher prices than equivalent garments for more averagely proportioned shoppers?

Things are even tougher in the UK and Europe than the US because some global fashion brands manufacture trousers for tall thin men, but don’t make them available on this side of the Atlantic.

A while back, I saw all these difficulties as an opportunity.

Setting up shop online

As the Internet has evolved and more and more people are happy to shop for clothing online, I no longer had to take on the same problems faced by the volume retailers. The higher costs associated with developing and manufacturing ranges for a relatively small marketplace can be offset against the lower costs of operating online.

Setting up my new brand, Alto Clothing, online is the only way I can offer my clothes to people. I’m selling direct, so the extra costs involved in short production runs can be offset against the savings made by eliminating the high street shop. The lower costs associated with the Internet make my business viable.

The opportunity offered by the Internet for Alto Clothing is the same as for many specialist businesses, in all kinds of markets – it lowers costs and increases the potential market size.

Sourcing tall man’s clothing

I have a great looking Web site designed by a central London agency, supported by some very effective Search Engine Optimization. By and large, I’m getting to grips with the online part of my business. But, even though Alto Clothing sells 100% online, the challenges are offline.

Finding suppliers equipped to make the sizes I need, and who have a long-term vision strong enough to set up production runs small enough for a start-up in a niche market, has been, shall we say, interesting.

“200? Don’t you mean 20,000?” became a depressing familiar response as I contacted prospective suppliers. I’ve had to balance the choice between using more expensive European-based suppliers, who are happier to provide smaller quantities with lower-priced far-eastern suppliers who demand larger orders.

And then there are my ethical principles to factor in. I’ve been checking, as much as is possible, that Alto is not choosing suppliers who employ child labour, use questionable Health & Safety standards and other dubious practices.

Luckily, I’ve been able to use my experience both as a consumer and in a previous men’s fashion business to find suppliers who can provide the specialised sizes my customers need.

Lessons for start-ups

Securing the kind of edgy or younger clothes for the vision I have for the Alto Clothing brand continues to be the biggest challenge as Alto grows in its critical first couple of years.

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Starting a Retail Fashion Business – Top 3 Ways to Promote Your Business on the Web

In the world of retail fashion, it is important that you get to market yourself to prospect clients properly. This is because when people start seeing how capable you are, they will keep coming back to you. They will even recommend your business to all their friends. When this is achieved, you have found yourself a great word of mouth marketing campaign. This is one of the most proven ways for starting a retail fashion business.

In order to get more clients to work with, it is important that you expand your horizon. You need to go out and market your business to more people. The best way you can do this is by using the internet. Through this, you will be able to get the attention of people because you are letting them find you on a wider scope. If you’ve never done any online promotion, here are some tips that you can use to achieve this:

Top 3 Ways to Promote Your Business on the Web

Tip #1: Email Marketing

When you have built a client list, you should make it a point to get in touch with them at least once every two weeks. This is a great way you can stay in contact with them because they will appreciate a more personal connection with you. However, you need to be careful with this because you might get labeled as a spammer. As such, you need to be careful about what you should put in the email you send out. Try sticking with giving them information about new arrivals in your store. This way, you don’t get them to change their mind about having you as their contact.

Tip #2: Search Engine Optimization

If you are going to market yourself online, you need to make sure that you use the right tools for putting yourself on top of a search results page. The reason for this is that people will want to use the top few results of that page. If you are not there, then they will disregard you and will not take a second glance.

Tip #3: Use Social Networking Sites

Now that almost everyone is on Facebook, you can use this social networking site to market your business. Through this website, you can post new clothes that you have for sale. By doing this, you can get interested people to see your new items and will get in touch with you.

The internet is a very powerful tool that online marketers use. While you are certainly not the first nor last to use it, you need to be able to stand out from your competitors. By following the tips mentioned above, you can easily achieve your online marketing goals.

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The Three Best Home Fashion Businesses to Start

What could be more fun than starting a home fashion business? If you have an eye for style and a head for money, a home based fashion business could be your ticket to entrepreneurial bliss. Are you unsure about what type of fashion business to start? Here are three ideas that have been successful for other people and don’t involve a lot of overhead.

Sell Handmade Jewelry

This isn’t a difficult market to get in to, but it is a competitive one. It’s not hard to learn to make necklaces, bracelets, and earrings, but it’s to find a niche that sets you apart from the mass produced jewelry that’s already available. For example, you could focus on making necklaces and bracelets for petite people with small arms and necks. There’s a market for this since many small people with tiny bones have a hard time finding jewelry that fits. To learn how to make sellable handmade jewelry, take a class at a local bead store or get an instructional video online. Once you learn the technique, you can make a simple pair of earrings in under five minutes.

Have a Home Jewelry Party

Once you learn to make handmade jewelry, market it by hosting a home jewelry party. Invite all of your fashion conscious friends so they can buy unique jewelry designed by you. If you don’t want to make jewelry, sign up with a home jewelry party plan or find wholesale sources for jewelry to sell. This home fashion business that’ll really grow as you recruit others to have jewelry shows for you.

Have a Designer Purse Party

This is another home fashion business based on the party theme. Instead of selling jewelry, sell the latest designer purses through home parties instead. Don’t stop with design purses – offer designer wallets and purse accessories too. In such a fun, informal environment, people get into the buying mood quickly. You’ll soon be selling designer purses and signing up tons of people to host their own designer purse party. This is a home based fashion business will grow fast. There’s also a fringe benefit. You’ll always have the latest designer purses to carry. One word of warning. Buy your purses from a reputable company that offers true wholesale pricing. Many companies on the internet are not true wholesalers and some even sell knock offs. Don’t ruin your reputation.

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